Ideas For An Zune Street Team

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4月20日

Ideas For An Zune Street Team

Zune is an amazing platform, It has some of the best devices and software out there. Some of its features are just plain awesome. However there is a problem, not many people know about it. I get to experience this almost daily, as I work in retail and sell the device. You could say that Zune is one of the best kept geek secrets out there.

I’ve always thought that the best kind of advertising is person to person or viral if you prefer. What Zune needs is a “real-life viral” campaign. Which is why i’m proposing the Zune Street Team or Z.S.T., a network of Microsoft\Zune enthusiasts with a mission to spread the news about Zune too the uninformed masses.

Now here’s the trick, I don’t want this “job” to be a chore or burden to anyone. We all lead busy enough lives, at least I know I do :) . So my idea is to integrate Zune into your daily life in a natural way. Everyone is different, so I want to make this as flexible as possible. You can do as much or as little as you want, its all up to you.

For instance, you could do as little as wearing a Zune tee-shirt to a concert to as much as setting up a “Zune demo” setup at a local street fair. I’m still waiting on Microsoft to get back to me to see if we can get any type of official support. I can deal with “The unofficial Zune Street Team” if need be :P .

Here are some rough ideas to think about, I’ll be adding to this list as time goes on.

Zune Street Team apparel:, Hat’s Tee-shirts, Jackets, bags..etc..etc

Stickers Bumper:, Laptop..etc,etc

Zune Business Cards

Outreach

Concerts

Street Fairs and etc

Car Shows

Colleges

Schools

I could go on and on with this list, but I think you get the idea. Our goal is to expand Zune’s “Visibility” and brand awareness to a group of people who may have never heard of Zune.

So now that you’ve heard my pitch, what do you think?.. let me know in the comments and on twitter

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	MarianoMichael发表: I'm always trying to educate people about Zune, and I'll throw whatever you come up with into my arsenal 4 月 21 日
	Jay发表: This should've been happening since the beginning. Zune is great, and people need to know it. 4 月 20 日
	SchuermanJoseph发表: If Microsoft shuts down this proposal, I'm going to be severely disappointed. Everything sounds good Ryan, keep up the awesomework d00d. 4 月 20 日
	AndersonGlenn发表: It seems like a good idea. Only two people have Zunes because of me, but I don't really know that much people. I find that it is hard to convince people that the Zune is worth getting because of preconceptions that they have about it based only on what they have heard about it from other people. However, if I show them my Zune 30 without saying what it is, they don't recognize it. If they think the Zune sucks, they should at least know what it looks like... 4 月 20 日
	Dave发表: Yea ill join in. Ill get 200 stickers printed. I was going to do this last year but didint have the money for the stickers. I am also spreading Zune around my college, about 15 people have got one since i showed them my 30. If people can be swayed by a 30 then anyone can be swayed with the 80/120 ZuneHD!!! 4 月 20 日
	Corentin发表: Sounds great and i'd love to join it too ! It's not well known in France, but i hyped some friend about the upcoming HD ^^. 4 月 20 日
	IRB发表: All sounds good to me! I'm already a Zune owner in the UK and we need more of them, especially with official support coming soon! :) 4 月 20 日
	Jorge发表: I'd love to join a Zune street team if there was one available! I'm sure I could get the word out at my college. 4 月 20 日
	VermilyeaBrent发表: Never underestimate the power of guerilla marketing. Street teams and product tents always seem valuable. 4 月 20 日
	GillettMichael发表: Great idea, I have been waiting for so long to have the Zune in the UK (it better bloody well come out here) and when it comes out here I want loads of people to use it. 4 月 20 日
	DevereuxWilliam发表: I think it is a great idea. As I said in my tweets earlier (which can be viewed in the previous post), I absolutely love the Zune. I have recommended it to many people, and convinced over 20 to join the Social. I wear my CES 2008 Zune shirt (thanks ZuneGuy!) to many places I go. Everywhere from college classes to conventions to just about anywhere (where appropriate). I'd be more than willing to help out... it's not much different from what I already do! :) 4 月 20 日

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